American Vegetarian Association
Branding
The American Vegetarian Association certifies food and consumer products so vegetarian-minded people can make accurate and confident choices. AVA provides Vegetarian, Vegan, Plant-Based, and Animal-Free Certifications.
With new leadership in place, AVA aimed to refresh its branding to reflect a more modern and sophisticated image while still maintaining brand recognition. The goal was to position AVA as the leading authority in vegetarian and vegan certification, expanding its reach to secure partnerships with major brands.
Certification Badges
Landing Major Brands
Through the rebranding effort, AVA successfully elevated its presence in the market, becoming the certifying body for several major brands, including Taco Bell, Nordic Naturals, and Hungry Planet.